Master Franchising Retail & Service Chains : nos étudiants en parlent ! Learn more about franchising, retail & service chains: Fédération du Commerce coopératif et Associé. A workshop with the French Franchise Federation is also organized. After a couple of years of working in the mobile internet sector in China, I decided to join Rennes SB. Understanding culture and consumer behavior: conducting an international market research Contact- Center in Franchising Retail & Service Chains. Develop analytical capabilities Classes cover complementary approaches such as: marketing, management, strategy, law, finance, etc. - Franchise & bankruptcy law. Pioneer students will learn and develop the skills required to take any organisation further in a responsible world. - Franchise & competition law Implementing the international retailing mix program. ), services (hairdressing, homecare services, business services, etc.) For younger students, it is a highly desirable, enriching and impressive experience of self-exploration. • design a balanced scorecard to monitor the implementation of the chain strategy, • Review of financial analysis basis (M1 program) Type de contrat : Alternance. • Solve a practical case by juridical methodology (syllogism, articles…), - Introduction to contract law + introduction to franchise contract Chargé de Marketing et Communication H/F. Challenge étudiants de la Chaire Franchise & Commerce en Réseau. Dernière séance pour notre professeur Gérard CLIQUET ! 3. 1. - Define a trade area At the end of the module, students should be able to: Bad buzz - Price policy in networks and competition law • Make the decisions accordingly and implement relevant action plans. Convince people targets are reached. • Read an article (commercial Code, civil Code…) regular Master fees (950 €) for non-UE students / 243 € for UE students. • The highlight about legal methodology (practical case, analysis of jurisprudence), • Search on juridical websites (Dalloz, Légifrance…) (on-field consulting, franchisee training, sales event management…), (franchisee recruitment, store location, real estate prospection, franchise concept promotion…), (brand marketing, merchandising, external and internal communication, community management…), (consulting specialized in franchising, franchising project management…), (franchisee, independent associated retailer, partner, franchisor…), (global expansion manager, international retail director, master franchisee…), (store manager, service unit manager, district manager…), Classes, taught in English, gather conceptual and theoretical elements linked to franchising, retail and service chains as well as a, Innovation and new trends in franchising, retail & service chains, Contrôle de Gestion et Audit Organisationnel, Etudiants : construisez votre insertion professionnelle, Stage, alternance, emploi : déposez vos offres, Étudier à l'IGR-IAE en mobilité individuelle, TU 9 : Innovation and new trends in franchising, retail & service chains, TU 11 : Internship and professionnal integration. • Study the different components of a franchise network (brand, know-how, and training); Bei Arkema nach alternance-master-marketing-ledefrance suchen Weiter zu Inhalt Durch die weitere Nutzung dieser Website stimmen Sie der Verwendung von Cookies zu. Develop thinking rigor, Follow up of students and their dissertation. This adventure has privileged me with a rapid access to some cutting-edged topics and very innovative practices in this domain, in horizontal and vertical senses. specific training fees for this program taught in English, including lectures taught in English, specific seminars with international professors, specific tutoring and French as a foreign language. firstname.lastname@example.org 2. The objective of this course is to discuss new trends in franchising, retail and service chains. Franchising, retail and service chains are particularly dynamic in retailing (ready-to-wear, cosmetics, specialized food, etc. Classes, taught in English, gather conceptual and theoretical elements linked to franchising, retail and service chains as well as a practical-oriented approach with case studies based on real company issues, role plays, etc. The Master 2 Marketing - Franchising, Retail & Service Chains is part of the Center in Franchising, Retail & Service Chains whose mission consists in bringing students, researchers and professionals in franchising, retail and service chains together around issues concerning the sector and to generate synergies using a global approach (professions, disciplines and countries). Journée Subway pour nos étudiants du Master Franchise & Commerce en Réseau, Les étudiants du Master Franchise & Commerce en Réseau au Salon Franchise Event - Entreprendre dans l'Ouest, Vidéo : Master Marketing - Franchising, Retail & Service Chains, IFA 2017 – Réception d’un award par Dr. Rozenn PERRIGOT. Develop analytical capabilities The objective of this course is to discuss the feasibility and advancement of the Master dissertation. Develop analytical capabilities The application server will open on November 13, 2020. Manage bad buzz/crises, E-commerce Ce programme prépare les étudiants à acquérir des connaissances et des compétences spécialisées en marketing stratégique et numérique à appliquer dans un environnement commercial mondial. • Identify improvement levers - Practical case on the implementation of a network, and tables on different types of networks International opportunities: Europe, developed countries, developing countries... Benefits of the Center in Franchising, Retail & Service Chains: relationships with the partner companies, seminars with French and foreign experts, specific projects…, Focus on professionalization: business case studies, testimonials/talks of professionals, visits of companies…, Very good professional integration: in average, more than 90% of alumni are employed in less than two months after graduating, Multi-disciplinary approach to be familiar with the “culture of chain”: marketing, management, strategy, law, finance…. Elaborate documents to facilitate chain management, - Business know-how This adventure has privileged me with a rapid access to some cutting-edged topics and very innovative practices in this domain, in horizontal and vertical senses. Localization model as part of a network deployment, Use of digital mapping tools The use of cases, real strategic problems and projects will enable students to learn and develop the competencies required to advance their individual careers in firms or any other type of organisation. basis of financial criteria Definition of a sales potential based on a modeling of the trade area, - The importance of location to retail companies • list and describe the main sources of funding and their implications • The highlight about franchise contract (formation + execution + termination) +33 2 23 23 47 92. Designing the international marketing strategy for a retail or services network The Master 2 Marketing - Franchising, Retail & Service Chains presents several assets among which the following ones: This Master's degree, with all the courses taught in English, makes it possible to study in a multicultural environment through interactions and group work involving foreign students on the one hand, and to focus on the international dimension of the development of franchising, retail & service chains on the other hand. - be able to understand the specificities of the franchise system, its groundrules and ethics guidelines, - forms and caracteristics of the different commercial organizations Design adequate contents Diversity of job opportunities: Chain management, chain development, chain marketing, chain engineering, chain entrepreneurship, international franchising, business unit management. 4. Allow students to identify legal risks and their challenges within a network; • organise cooperation between operations and Finance department to ensure financial Il y a 23 écoles qui proposent ce genre de formation dans la ville de Rennes. The Master 2 Franchising, Retail & Service Chains offers various career opportunities, in different types of chains (franchising, cooperatives and associated businesses, brand licensing, partnership, branch offices…), in France and abroad, and more specifically in the following areas: The program lasts 12 months, from September to September and includes about 340 hours of classes and conferences (with a 4-to-6-month internship in a French or international company starting in April). - Retail location decision process. - the rights and duties of the franchisor and the franchisee. Select to view the full details of the job. Develop analytical capabilities Découvrez les entreprises qui embauchent à Rennes en alternance et en contrat de professionnalisation. - Franchise & intellectual property law In addition, the school atmosphere is very dynamic, emphasising the involvement of international students in various social activities offering exposure to French language and culture. • Understand the legal framework of the commercial policy of a network: pricing policy, prices, products, sales on the Internet, liability. Josiane DESILLE Understand what retail internationalization and international retailing are; L'école de management du sport WIN Sport School Rennes … Elaborate documents to facilitate chain marketing Tuition fee for the academic year 2021-2022 is: This Master is also accessible to French students attracted by international franchising, retail and service chains and willing to have their last year of studies in English in a multicultural environment. 92€ for CVEC tax (Student and Campus Life Contribution), accommodation, living and transport expenses. - Organizational know-how Online communication towards franchisee candidates The objective of this course is to discuss the key aspects of the franchisor/franchisee relationship. financial performance of the chain and of the point of sales: Mentions légales. C'est le moment de candidater en Franchise ! - Brand availability Use of digital mapping tools in companies • The financial performance indicators in a chain: Semester 1 COMPULSORY MODULES • Omni-Channel Consumer Behaviour • Marketing of Innovation • Integrating Online and Offline Marketing Communications, Semester 2 COMPULSORY MODULES • Marketing research • Customer Experience Management • International Strategy “Winter Session” abroad or in Rennes • Corporate Social Responsibility “Winter Session” abroad or in Rennes, DIGITAL MARKETING AND COMMUNICATION • Digital Marketing and Branding • Database for Direct Marketing and E-CRM • Digital Advertising • Web Based Project Management • Designing User Experience & Webanalytics, STRATEGIC MARKETING • Contemporary Brand Management • B2B Marketing • International Marketing Management • Marketing Intelligence and Pricing Strategy • Omni Channel Distribution and Retail Management, CAREER OPPORTUNITIES Brand Manager, Trade Marketer, International Sales Developer, Fan Experience Manager, Promotion Analyst, Operational Marketing Manager, International Digital Project Manager, Marketing & Communication Manager, Business Development Manager, Public Account Manager, Account Executive, PR Manager… COMPANIES Tesla Motors, L’Oréal, Nestlé, Redbull, Microsoft, Amazon, Valentino, Guerlain, Pernod-Ricard, Auchan, Sanofi, Unilever, JCDecaux, Samsonite, Chanel, Aoste, IPSOS, Barilla Group, Ubisoft, Marriott… WORK COUNTRIES Belgium, Canada, China, Colombia, France, Germany, Russia, United Kingdom, USA….